Everyone has that one fragrance that perfectly embodies who they are. For some, it’s fruity, sweet fragrances that leave you feeling like candy. For others, it’s more musky, earthy notes to help ground you; or floral notes that make you feel light and airy. Olivia Rodrigo’s, for all those wondering, is a fragrance that smells like “you could maybe, possibly, naturally smell this way—if you’re an angel.”
In late September, Rodrigo sat down with GQ to share 10 things she can’t live without, including her signature fragrance.
Her perfume of choice? The Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum. She says the fragrance made her realize she was, in fact, a perfume person. Saying, “I never was super into perfumes before I smelled this one, and I’m like, This is the one for me.” So much so that she also has a candle of the scent for her home.
She loves the luxurious scent because she doesn’t love smelling like candy or flowers and prefers notes that are more natural-smelling, or ones that don’t “smell like any smell that I can place.”
It makes sense why she would gravitate towards Baccarat Rouge 540 due to its notes of jasmine, saffron, cedarwood, and ambergris, which the brand says will lay on your skin like a woody breeze.
Rodrigo isn’t alone, either. As soon as word got out that this was the alt-pop princess’s go-to smell, TikTok users couldn’t stop talking about how obsessed they also were with the perfume.
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The comment section on the video alone was full of people saying, “it smells like luxury,” some even joking that when they smelled it, they started levitating—it smelled that good. It’s long been a favorite of TikTok’s perfume community, and #baccaratrouge540 has over 530.9 million (!!) views. Singer Nessa Barrett also recently told Seventeen that she always gets asked what scent she’s wearing when she has the fragrance on.
Of course, in natural TikTok fashion, when a product blows up, everyone is in search of a dupe that is just as good as the original. And luckily for all of us who can’t justify $325 dollars on a perfume, they have found some. For a lighter version, TikTokers are saying Ariana Grande’s Cloud Perfume is a good alternative, as is Dossier’s Ambery Saffron.