What reminds you the most of the holiday season? Maybe it’s your grandma’s perfume that you catch the trail of when she hugs you hello. […]
How to Make Your Own Signature Perfume With Essential Oils
We love the poetic romanticism of a signature scent—a fragrance that’s entirely evocative of your very essence. But, despite what most mass-market perfumers would have […]
I Tried Cult Gaia’s First-Ever Fragrances
The best part about fragrance is that its a total vibe, from the way it can transform your mood to how it looks on your […]
Sabrina Carpenter’s Newest Fragrance Is Literally That Me Espresso
She’s working laaaate, ’cause she’s a perfumer. And honestly, when the scent is this good, why shower it off early and go to bed? Although […]
Glossier Just Surprise Dropped Two New Fragrances
Truly iconic perfumes are the ones you don’t even need to experience first-hand to get the hype, and Glossier You has transcended beyond the if-you-know-you-know […]
LoveShackFancy Enters the Beauty Game With Three Dreamy Fragrances
Ever since designer Rebecca Hessel Cohen created LoveShackFancy ten years ago, fashion lovers have fallen head over heels for the brand’s vintage-inspired, unapologetically feminine designs […]
I Love Snif Fragrances—Its Newest Launch ‘Me’ Is a Game Changer
As someone who tests beauty products for a living, I find it incredibly rare for a product to become a mainstay in my everyday routine—especially […]
Pear Perfume Is the Biggest Fragrance Trend This Spring
Consider the pear. It’s a beautiful fruit, subject of many priceless pieces of artwork. It’s delicious paired with fancy cheese, thinly sliced atop a salad, […]
The 12 Biggest Fragrance Trends for Spring 2025
Perfumery isn’t just about citrus and lilies these days—the fragrances are as varied as the notes themselves. For example, strawberry is the fruit du jour, […]
Bella Hadid’s Ôrebella Just Launched the “Grown-Up Vanilla” Fragrance of Our Dreams
When Bella Hadid launched her fragrance brand, ‘Ôrəbella, back in April, she hinted there were more surprises to come down the line. And… surprise! The […]