ByteBoop

I’m not one to purchase things immediately after they blow up on TikTok. In fact, I’m usually pretty late to the party and tend to […]

Fragrance Wardrobe Your perfume isn’t just how you smell—it’s how you feel when you get dressed in the morning, for a night out, for a boardroom meeting. […]

Last year’s fragrance trends told us to go big or go home: Gourmands were huge, but mellow skin scents became a fragrance wardrobe staple. So […]

Summer—the season itself and the more abstract idea of summer—is Sol de Janeiro’s thing. The brand was built on the feeling of the sun on […]

Move over, cherry! There’s a new berry in Perfume Town. Though the cherry still reigns supreme as the go-to berry note in perfumery, given the […]

The perfumes we wear practically write the stories of our lives. You’d be hard-pressed to recall a memory that doesn’t include a scent experience—whether it’s […]

No, Sabrina Carpenter’s new perfume is not “Espresso” flavored (but fingers crossed that the next one is). However, the singer’s latest beauty venture is inspired […]

Part of the fun of fragrance is how deeply certain scents are tied to specific memories, eras, or relationships and how easily you can conjure […]

When Bella Hadid launched her fragrance brand, ‘Ôrəbella, back in April, she hinted there were more surprises to come down the line. And… surprise! The […]

Now that “demure” has made its way back into our lexicon, there’s another, arguably better word I’d like you to consider integrating into regular conversation. […]